“Imagine someone says to you, ”see that big rig over there? That 18-wheeler? Yeah, you gotta drive that mofo coast to coast in the next 72 hours and then parallel park it in between a Maserati and a Lamborghini. No nocks or dents or we’ll have your skill, got it?” At that point, you would probably want someone to teach you HOW to drive an 18-wheeler. And that is when you would want a Betsy Hindman in your life. At least, that is what Betsy is like with LinkedIn. She will show you how to handle that machine. She will get that LinkedIn account of yours purring like it's Zsa Zsa Gabor in a luxury Park Avenue apartment circa 1965. Betsy will show you how to use the features, leverage the benefits and get the reach, transforming what is probably little more than a “nice to have” tool for you today into a critical asset for your brand and your success tomorrow. She is thorough and detail-oriented. She is patient and she is a pleasure to collaborate with. Professional enough to be ahead of state and proactive in a way that gets the job done. This is the kind of expertise the world needs to see more of. Five stars.”
To sell their services for any platform, I fully expect the agency themselves and my team to showcase they are PRO users. If this is LinkedIn and the agency 1) posts articles from off LinkedIn 2) reposts often 3) has no featured posts or downloads on their company page… these are three simple flags that demonstrate not truly understanding how the platform/algorithm works.
I learned everything I know about LinkedIn from Betsy Hindman. She gave me Inso to create a ‘LinkedIn Guide’ for my clients and I update it with the weekly advice she passes along. Book a consultation with her and it will be the best thing you do!
Betsy Hindman is an idea dynamo. Whether developing high-level strategy or tactical deployments, Betsy delivers with insights informed by experience, know-how and powerful intuition. Throughout her engagement, she was valuable contributing part of our marketing team. In addition to her core competencies, she is a highly effective sales trainer and delivers ninja skills in social media amplification, content creation, and website design. Investment in her services provided me an immediate ROI.
“Betsy is extremely knowledgeable and skilled at getting your content to reach a smart and targeted audience. She helped me and my team significantly magnify our message on LinkedIn.”
We hired Betsy to help us use LinkedIn to promote the launch of our new product, Lexio. Betsy worked closely with our in-house team and, based on her knowledge of the B2B space, helped us roll out highly successful LinkedIn advertising campaigns to a targeted CIO and CTO audience. We felt Betsy's enterprise-level sales experience was helpful in guiding our approach, and I would recommend her to anyone who is considering using this very effective marketing tool.
Betsy's tips were amazing. Within 72 hours, I immediately saw an increase in engagement with my post and was even quoted on several sites. I highly recommend you to cast away your biases on LinkedIn and listen to her. She will not only help you improve your marketing but how you position yourself as an influential leader.
Noble People has been leaning into thought leadership initiatives this year and Betsy helped us far beyond the tactical hacks and tips for LinkedIn publishing. She infused our content strategy with new thinking by giving us solid marketplace insights into B2B communications and what resonates overall. Time well spent by the Noble team.