About
Betsy Hindman
Founder & CEO, Hindman Company
Betsy Hindman is a communications strategist who works with executives, brand leaders, and innovators to not only increase visibility on the LinkedIn platform, but to establish an influential voice across their industry.
She has worked with leaders across all sectors, including manufacturing, advertising, gaming, entertainment, women’s sports, and publishing. Her clients include Fortune 50 executives, Academy Award-winning entertainment producers, legendary athletes and Olympians, tier 1 advertising agencies and PR firms, cybersecurity, fintech, and SaaS teams. She’s also worked with groups of formerly incarcerated men and veterans making the transition to the business world.
Over the past 5 years, LinkedIn has gone from a nice-to-have to a critical owned communication channel for brands and brand leaders — even supplanting traditional thought leadership PR. It has also become an engine for partnerships, brand growth, and customer acquisition.
Betsy frequently shares her industry knowledge as a speaker, panelist, and source for news articles, such as her insights into LinkedIn’s thought leader ads for CNBC, and her predictions for the future of LinkedIn advertising in Digiday. She has been featured in Ad Age, CNBC, Digiday, PRWeek, Forbes, Entrepreneur, and Adobe.
Betsy is a member of the Sunday Dinner Community — a private, curated group of 400 senior leaders in marketing and advertising, helmed by Lindsey Slaby in New York.
She graduated magna cum laude from Vanderbilt University and makes her home in Nashville, TN with frequent trips to NYC and LA.
7+
Years in Business
24+
Years of Experience
200+
Executive Profiles Managed
Nashville, TN
Based In
I came to her as an Oscar winning producer who thought I knew something about storytelling. Betsy reminded me that the way you tell your story online and the way you connect with the right audience is its own art form.
Featured In
Career
24+ years across sales, marketing, media, and strategy.
2018 — Present
Founder
Hindman Company
LinkedIn strategy, executive thought leadership, paid campaigns, and corporate training for Fortune 50 executives, global brands, and high-profile personal brands.
2017 — 2018
VP, Content Marketing & Paid Media
Raven Public Relations
Led content marketing and paid media strategy for a PR firm serving ad agencies, brands, media companies, and creative technology businesses.
2015 — 2019
Partner
Modern Daily Knitting
Co-founded and grew the world’s leading knitting eCommerce platform, combining editorial content with direct-to-consumer commerce.
2013 — 2015
Senior Strategist
Parthenon Publishing
Marketing strategy for a Nashville-based book and periodical publishing company.
2003 — 2008
National Account Manager
The Walt Disney Company
Managed over $180M in national account sales across Disney’s entertainment distribution division. Five years in enterprise sales at one of the world’s most recognized brands.
Our Approach
Strategy first. Always.
Platform tips and tricks will only take you so far. Betsy learns her clients’ priorities, industry, voice, and area of expertise and then delivers a highly customized strategy that fully engages LinkedIn and taps into other thought leadership channels — events, awards, podcasts, and earned media.
The result is a LinkedIn presence that doesn’t just look good — it works. It generates inbound leads, attracts speaking invitations, builds board-level credibility, and creates genuine thought leadership in the market.
“Betsy is the go-to for executives who want to strengthen their presence and thought leadership on LinkedIn. She has a clear line of sight to the latest platform updates and a strong point of view on how to use them strategically for executive visibility.”
Let’s explore what we can build together.
Tell us about your goals and see if Hindman Company is the right fit.