Betsy Hindman is the founder of Hindman Company, where she fuses her extensive B2B sales, content marketing and PR background to drive growth and visibility for executives and brands.
Betsy developed the company’s multi-channel approach to digital media communications, including its emphasis on harnessing the power of LinkedIn. With her guidance, clients are able to build awareness and target their communications to the decision-makers they most want to reach. She has delivered compelling, measurable results for clients in the entertainment, sports, SaaS, advertising, industrial manufacturing and healthcare industries.
Betsy frequently shares her industry knowledge as a speaker, panelist and source for news articles, such as her insights into LinkedIn’s new thought leaders ads for CNBC, and her predictions for the future of Linkedin advertising, which appeared in Digiday.
In this op-ed in PRWeek, Betsy highlights how leaders are using LinkedIn in crisis.
Prior to founding Hindman Company two years ago, Betsy was in enterprise sales with the Walt Disney Company, where she managed over $180M in sales, and served as the VP of Paid Media and Content Marketing at Raven Public Relations. An ardent entrepreneur, Betsy is also a co-founder of ModernDailyKnitting.com, the world’s best knitting eCommerce platform.
Betsy graduated magna cum laude from Vanderbilt University and makes her home in Nashville, Tenn.
Find Betsy on LinkedIn