We help businesses leverage LinkedIn for growth.

business to business marketing

About Hindman Company 

I am a communications strategist who works with executives, brand leaders, and innovators to not only increase visibility on the LinkedIn platform, but to establish an influential voice across their industry. I have worked with leaders across all sectors, including advertising, gaming, entertainment, women’s sports, and publishing. My wide ranging clients include Fortune 50 executives, Academy-Award winning entertainment producers, legendary athletes and Olympians, tier 1 advertising agencies and PR firms, cybersecurity, fintech and SaaS teams.

Over the past 5 years, LinkedIn has gone from a nice-to-have to a critical owned communication channel for brands and brand leaders—even supplanting traditional thought leadership PR. It has also become an engine for partnerships, brand growth and customer acquisition.

Platform tips and tricks will only take you so far. I learn my clients priorities, industry, voice, and area of expertise and then deliver a highly customized strategy and support that fully engages the LinkedIn platform for brands and individuals and taps into other thought leadership strategies such as events, awards, podcasts and earned media.

Services include:

  • Optimization of executive LinkedIn use

  • Thought leadership platform development

  • Thought leadership ideation, writing and distribution (organic and paid thought leader ads)

  • Op-ed pitching

  • Employee LinkedIn training

  • Strategic LinkedIn use for Company vs executive swim lanes

  • Content planning and support

  • Linkedin advertising strategy and management

  • Select PR services such as campaign/product pitching, award strategy, and media introductions

How can you work with me?

Set up a 20 min discovery call to get acquainted: https://calendly.com/betsyhindman

 
 
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About Betsy Hindman

Betsy Hindman is the founder of Hindman Company, a digital B2B consulting and marketing firm, where she fuses her extensive sales, content marketing and PR experience to grow brand awareness and customer acquisition for clients.

Betsy developed the company’s multi-channel approach to digital media communications, including its emphasis on harnessing the power of LinkedIn. With her guidance, clients are able to build awareness and target their communications to the decision-makers they most want to reach. She has delivered compelling, measurable results for clients in the entertainment, sports, SaaS, advertising, industrial manufacturing, and healthcare industries.

Betsy frequently shares her industry knowledge as a speaker, panelist, and source for news articles, such as her insights into LinkedIn’s new thought leader ads for CNBC, and her predictions for the future of Linkedin advertising, which appeared in Digiday.

Prior to founding Hindman Company six years ago, Betsy was in enterprise sales with the Walt Disney Company, where she managed over $180M in sales, and served as the VP of Paid Media and Content Marketing at Raven Public Relations. An ardent entrepreneur, Betsy is also a co-founder of ModernDailyKnitting.com, the world’s best knitting eCommerce platform.

Betsy graduated magna cum laude from Vanderbilt University and makes her home in Nashville, TN with frequent trips to NYC and LA.

Find Betsy on LinkedIn

 


“Since our sales team has been working with Betsy, the engagement on their LinkedIn posts has increased threefold.”

Christine Batycki, Global Marketing Communications, Brooks Instrument