About Hindman Company
I am a communications strategist who works with executives, brand leaders, and innovators to not only increase visibility on the LinkedIn platform, but to establish an influential voice across their industry. I have worked with leaders across all sectors, including advertising, gaming, entertainment, women’s sports, and publishing. My wide ranging clients include Fortune 50 executives, Academy-Award winning entertainment producers, legendary athletes and Olympians, tier 1 advertising agencies and PR firms, cybersecurity, fintech and SaaS teams.
Over the past 5 years, LinkedIn has gone from a nice-to-have to a critical owned communication channel for brands and brand leaders—even supplanting traditional thought leadership PR. It has also become an engine for partnerships, brand growth and customer acquisition.
Platform tips and tricks will only take you so far. I learn my clients priorities, industry, voice, and area of expertise and then deliver a highly customized strategy and support that fully engages the LinkedIn platform for brands and individuals and taps into other thought leadership strategies such as events, awards, podcasts and earned media.
Services include:
Optimization of executive LinkedIn use
Thought leadership platform development
Thought leadership ideation, writing and distribution (organic and paid thought leader ads)
Op-ed pitching
Employee LinkedIn training
Strategic LinkedIn use for Company vs executive swim lanes
Content planning and support
Linkedin advertising strategy and management
Select PR services such as campaign/product pitching, award strategy, and media introductions
How can you work with me?
Set up a 20 min discovery call to get acquainted: https://calendly.com/betsyhindman
— Christine Batycki, Global Marketing Communications, Brooks Instrument