LinkedIn Growth & Thought Leadership
We help businesses leverage LinkedIn for growth.
A boutique strategic advisory for executives, brand leaders, and innovators who want LinkedIn to do real work — not just exist.
Trusted by teams at
Thought Leadership in Action
On-the-ground perspective for B2B brands.
Betsy was invited by LinkedIn to cover the Cannes Lions International Festival of Creativity — the world’s biggest gathering of marketing leaders. Her on-the-ground reporting explored how B2B brands can harness creativity to tackle issues like cybersecurity, energy, and sustainability.
Key insight from Bain & LinkedIn research presented at Cannes: the average buying committee for major tech purchases is now 23 people — which is why challenger brands need to be known before the committee calls a meeting. That’s exactly the kind of visibility Hindman Company builds.
Proven Results
Reporting live from Cannes Lions — as a guest of LinkedIn.
Measurable outcomes, not just impressions.
Corporate Training
3x
LinkedIn engagement
A global manufacturer's sales team saw engagement on their LinkedIn posts increase threefold after working with Betsy — driving real conversations with target buyers.
Brooks Instrument
LinkedIn Ads
47%
lower cost-per-lead
An enterprise SaaS company moved their LinkedIn paid campaigns to Hindman Company. Through strategic targeting and creative optimization, we cut CPL by nearly half while increasing lead quality scores.
Enterprise SaaS
Personal Brand
12,000+
targeted followers in 90 days
An Oscar-winning producer partnered with Hindman Company to build a LinkedIn presence from scratch. Strategic content and engagement grew a high-value audience of industry decision-makers in three months.
Entertainment Executive
What We Do
LinkedIn strategy for the world’s most visible brands and leaders.
From Fortune 50 executive communications to high-profile personal brands, we bring strategic rigor to every engagement.
Executive Thought Leadership
We craft and manage LinkedIn presences for C-suite executives, founders, and public figures — turning their expertise into a strategic communications asset.
Corporate LinkedIn Training
Custom workshops and ongoing coaching for enterprise teams — from employee advocacy programs to executive communications training.
LinkedIn Ads & Paid Campaigns
Sophisticated B2B paid campaigns built for pipeline, not vanity metrics. Strategy, creative, targeting, and optimization — fully managed.
Organic Growth Strategy
Content strategy, posting cadences, engagement playbooks, and community building — designed to grow influence, not just followers.
Analytics & Reporting
Clear dashboards and executive-ready reporting that ties LinkedIn activity to business outcomes — reach, engagement, pipeline, revenue.
Brand Positioning & Messaging
We help leaders and brands articulate a distinct point of view — finding the intersection of expertise, audience need, and cultural relevance.
About Hindman Company
Founded by one of LinkedIn’s most trusted strategists.
Betsy Hindman is a communications strategist who works with executives, brand leaders, and innovators to establish an influential voice across their industry. Her clients include Fortune 50 executives, Academy Award-winning producers, legendary athletes and Olympians, and the communications teams at Microsoft, YouTube, Dentons, Edelman, and Wieden+Kennedy.
Before founding Hindman Company, Betsy spent five years in enterprise sales at the Walt Disney Company managing over $180M in revenue. Featured in Ad Age, CNBC, Digiday, and PRWeek. Vanderbilt University, magna cum laude.
Read Betsy’s Full Bio
What Clients Say
Trusted by leaders who set the standard.
Michael Sugar
Academy Award-Winning Producer & Founder
Sugar23
“Betsy is, quite simply, the best consultant I’ve met when it comes to LinkedIn strategy and posting. I came to her as an Oscar winning producer who thought I knew something about storytelling. Betsy reminded me that the way you tell your story online and the way you connect with the right audience is its own art form.”
Ready to Start?
Let’s discuss what LinkedIn can do for your business.
Book a free 20-minute discovery call. No pitch deck, no pressure — just a conversation about your goals and whether we’re the right fit.
Schedule a CallNot ready for a call?
Get a free LinkedIn Presence Audit — a quick diagnostic of your executive or company LinkedIn profile with 3-5 specific, actionable recommendations. No strings attached.
Request a Free Audit