In the News

Press & media features.

Betsy Hindman is a recognized expert on LinkedIn strategy, executive communications, and B2B thought leadership. She has been featured in leading business publications.

CNBC2024

LinkedIn's New Thought Leader Ads: What Marketers Need to Know

Betsy Hindman shares her insights into LinkedIn's thought leader ad format and how executives can use it to amplify their content to targeted audiences.

Digiday2024

The Future of LinkedIn Advertising: High CPMs, but Critical for B2B

Betsy Hindman's predictions for the future of LinkedIn advertising and why, despite high CPMs, the platform remains super critical for B2B advertisers.

Ad Age2024

How Communications Strategists Are Redefining Executive Presence on LinkedIn

A look at the growing industry of executive LinkedIn management and how strategists like Betsy Hindman are helping leaders build influence at scale.

PRWeek2023

LinkedIn as the New Thought Leadership Channel for Enterprise Brands

Betsy Hindman on how LinkedIn has supplanted traditional thought leadership PR as the primary owned channel for executive communications.

Forbes2023

How LinkedIn Became the Most Important Platform for B2B Thought Leadership

Betsy Hindman shares her framework for building executive thought leadership on LinkedIn — and why most companies are doing it wrong.

Entrepreneur2023

The Future of Executive Branding Is on LinkedIn

An in-depth look at how top executives are using LinkedIn to build influence, drive pipeline, and shape industry conversations.

Speaking

Betsy is available for speaking engagements.

Betsy speaks at conferences, corporate events, and executive retreats on topics related to LinkedIn strategy, executive communications, and B2B thought leadership. Her talks are strategic, actionable, and tailored to senior audiences.

Speaking Topics

  • Executive Thought Leadership on LinkedIn
  • B2B Content Strategy for Enterprise Brands
  • Employee Advocacy at Scale
  • LinkedIn Advertising for Pipeline Generation
  • The Future of Executive Communications
  • Building a Personal Brand That Drives Business Results

Want to work with us?

Book a free 20-minute discovery call to discuss how Hindman Company can help you leverage LinkedIn for growth.

Book a Discovery Call