About Us: 

Hindman Company is a bespoke professional services agency based in Nashville, TN. Founded in 2018, we help B2B companies grow their business by optimizing the use of the LinkedIn platform.

Why you need The Hindman Company: 

Depending on how you are reaching your target audiences now—trade shows, direct mail, outbound sales calls—the chances are you and your team are not making the most of LinkedIn’s capabilities. With in-person experiences taking a nosedive, LinkedIn’s influence and relevance to our day-to-day lives are growing.

The Hindman Company has helped all kinds of companies harness the power of the LinkedIn network: ad agencies, PR firms, SaaS, industrial manufacturing, healthcare companies, and universities. We’ve trained nationally recognized advertising agencies and PR firms to become LinkedIn experts—one of our clients was recently named a Top 12 Linkedin Voice for healthcare. 

How we do it: 

We start with a comprehensive audit and training plan so that your company knows how to leverage the power of LinkedIn’s organic reach today. Much can be done without spending a penny on paid content amplification.

But we don’t stop there, because you need to reach new audiences. Linkedin has the most robust and highly targeted ad platform on the planet for B2B audiences. Our team will give you the strategy and training your team needs to optimize the Linkedin platform and continually execute an advertising campaign that meets your objectives and budget. We do this through a proprietary menu of services that offers you expertise in both organic and paid media.

Our Services

We help B2B companies grow their business through strategy and hands-on tactical execution using a variety of methods and tools. As a B2B agency, we provide:

▪️Communications Strategy and Training

▪️Media Planning and Buying

▪️Reporting and Optimization

Due to the circumstances at present, we’re primarily focused on helping companies leverage the immense power and reach of LinkedIn. We use the platform’s highly targeted advertising capabilities to plan and execute ads like those "Sponsored Content" posts you see in your LinkedIn feed. They aren't banners, but rather newsy items like your company's award wins, case studies, and thought leadership articles.

Today, these types of posts must be sponsored because all of the social media for brands is now "pay to play." But with LinkedIn's content amplification capabilities, your company's messages get seen by the exact right people, based on their job title, place of employment, seniority level, and more. And it looks just like any other post in their feed.

Because employee posts have 10X the reach of Company Pages, we also work with Sales Teams on how to leverage LinkedIn's powerful organic reach and how to maximize your company’s investment in Sales Navigator.

Currently serving clients in the #SaaS, #PR, #advertising #manufacturing, and #healthcare industries.

Why is this important now?

Both B2B and high-value B2C advertisers are growing their presence on LinkedIn as it becomes one of the most influential social media networks, with over 690M users worldwide.

While on LinkedIn, business decision-makers are in a “business mindset” which is important for message impact. And according to the latest report from parent company Microsoft—sessions, engagement, and executive publishing are all up astronomically in the first months of 2020. TechCrunch states conversations among 1st party connections are up 55% in the same time period. (April 2020)